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Chief Executive Officer, Managing Director & Digital 
Transformation Officer
Aeon Retail (Malaysia) ​
Bachelor of Business, 1996 

Shafie Shamsuddin, 49 years old, Singaporean, is the Chief Executive Officer, Managing Director, Digital Transformation Officer of Aeon Retail (Malaysia). AEON Co. Ltd is the biggest retailer in Japan with a revenue of about $US 80b. It has more than 550,000 employees worldwide and is currently present in 14 countries.


Shafie is also the independent non-executive director of Petronas Dagangan Berhad (PDB), the principal marketing arm of PETRONAS listed on the Main Board of Bursa Malaysia. Shafie is a board member of JTC Corporation, a Singapore state owned real estate company and statutory board under the Ministry of Trade and Industry. Shafie is in the Board of Adviser for the Alumni Nanyang Business School in Nanyang Technological University (NTU), Singapore since 2014 till today.


After graduating from NTU in Singapore, Shafie joined Carrefour Singapore as a management trainee. He became the first Asian CEO of Carrefour in the company history at the age of 35 yrs old. He has led Carrefour in Singapore, Malaysia and Indonesia. Shafie was also based in Paris as the Executive Director of Global Talent Management and Organizational Development in Carrefour Group. Shafie has extensive experience in human capital development, the consumer goods industry and over 20 yrs. of immersion in the ASEAN region.


Shafie has lead as the CEO of Trans Retail for more than 6 years in the first phase of transformation from Carrefour Indonesia to Transmart. Transformation was done from a hypermarket business model into an evolving lifestyle taste of the middle income population.

As at the end of June 2019, Transmart has grown the number of stores from 83 (400,000 sqm) to 130 (750,000 sqm). By end of 2018, revenue has grown and EBITDA is at a double digit %. Throughout the past 6 years, Shafie has made significant progress in the leadership development towards the readiness of human capital beyond digital.​

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