KWEK-PERROY Li Choo
Chief Customer Officer and Chief Transformation Officer
Kwek-Perroy Li Choo is Manulife Singapore’s Chief Customer Officer and Chief Transformation Officer.
In her role as Chief Customer Officer, Li Choo looks after the Manulife Brand and is responsible for all customer-related engagement activities, corporate communications and insight analytics. She also has accountability for strategy development for Manulife Singapore. As Chief Transformation Officer, Li Choo drives and coordinates organisation wide transformation efforts and champions the organisation to embrace transformation as part of life, to be future ready.
Li Choo is a highly seasoned insurance practitioner with more than 20 years of experience in progressive leadership roles in various core disciplines ranging from Actuarial & Finance, Strategy Development, Project Management to Product Development & Marketing. She has worked in a mix of global, regional and local remits spanning across Asia, the US and Europe.
Listed in Asia’s Most Influential CMOs by World Brand Congress for 2015, Li Choo holds a Bachelor of Business, specialising in Actuarial Science from Nanyang Technological University. She is also a member of Institute of Actuaries, United Kingdom.
Li Choo is married with 2 lovely sons and is trilingual in English, Mandarin and French.