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Marketing

Research areas/topics on Business Sustainability at Marketing Division include:

  • Antecedents of environment-friendly behavior among consumers
  • Environmental concerns of South-East Asian consumers
  • Thought leadership articles on corporate sustainability in the local newspaper Business Times
  • Case studies published through the Asian Business Case Center (ABCC)

Several faculty members from the Marketing Division have contributed numerous articles on green marketing, corporate social responsibility and sustainable tourism to the Business Times’ commentary series since 2013. Business Times is the daily Business newspaper published in Singapore.

Dr. Khoo Hong Meng is working with NTU’s Eco-campus initiative and the Science and Engineering Schools on the behavioral aspects of implementing energy efficiency initiatives. NBS is a strategic partner of the Singapore Business Federation(SBF) for its annual Green Technology Awards and Sustainable Business Awards. Dr. Khoo Hong Meng has worked with SBF to research companies that have successf​ully implemented green technologies and sustainable business practices and written case studies on them.

Selected publications:

- Khoo H. M., (2015) “SBF-NBS Case Booklet on Sustainable Organizations in Singapore”.

- Khoo H. M., (2013) “Green Marketing for a Sustainable Future”, The Business Times, 20 August.

- Ghaderi, Z. and Henderson, J.C. (2013) Japanese Tsunami Debris and the Threat to Sustainable Tourism in the Hawaiian Islands. Tourism Management Perspectives, 8, 98-105.

- Ghaderi, Z. and Henderson, J.C. (2012) Sustainable Rural Tourism in Iran: A Perspective from Hawaraman Village. Tourism Management Perspectives, 2-3, 47-54.

- Henderson, J.C. (2010) New Visitor Attractions in Singapore and Sustainable Destination Development - Worldwide Hospitality and Tourism Themes, 2(3), 251-261.

- Henderson, J.C. (2007) Corporate Social Responsibility and Tourism: Hotel Companies in Phuket, Thailand, after the Indian Ocean Tsunami. International Journal of Hospitality Management, 26(1), 228-239.​
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