Welcome to the home of emerging market knowledge!
Nanyang Centre for Emerging Markets (CEM) aims to be an
influential knowledge hub for business issues in emerging markets. Emerging
markets have been the main engine of global growth over the last three decades.
Following the early rise of China and other BRIC countries, there will continue
to be new blocs of emerging markets, such as ASEAN and Southeast Asia, to drive
the global growth in coming decades.
The surge of emerging markets in the global economy
has transformed the geopolitics, investment flows, and global businesses.
Western multinational firms (MNCs) rushed into emerging markets for new business
opportunities that would help sustain their growth. The fast economic growth also
offered sufficient capital for emerging market multinationals (EMMs) to emerge
as global leaders in various sectors. EMMs now account for almost one-third of
the global Fortune 500 while the presence of the U.S. MNCs in the same list
has continuously declined since the early 2000s.
Have these investments in and out of emerging markets
been successful? Some have enjoyed a great return but there have also been many
that have struggled or failed miserably with a huge loss. The difficulties and
losses in emerging markets are mostly due to the misunderstanding and ignorance
of the unique characteristics of emerging market economies and companies.
Western MNCs often operate in emerging markets under inappropriate assumptions
while EMMs struggle in their international growth due to the lack of firm
Nanyang CEM aspires to fill
this critical void in knowledge and business practices in emerging markets. It
comprises a global research network of leading scholars and institutions with a
strong interest in emerging markets. Corporate partners offer insights and
feedback to our research, senior research fellows provide the necessary
guidance for rigorous research, and institutional partners execute the study in
each emerging market. It delivers the research findings in various formats for
multiple stakeholders such as managerial reports, journal and book
publications, white papers, workshops, forums, and so on.
Nanyang CEM looks for
creative knowledge on current and evolving issues in emerging markets that are
beneficial in corporate management, policymaking, and academic research. This
is a daunting task that would be possible only with the desire and support from
all parties of the global network. It is my honour and pleasure to work with
these dedicated and generous group of scholars, institutions, and corporations
to advance our understanding of emerging markets. Our effort will contribute to
achieving sustained and balanced growth of emerging market economies and
President’s Chair and Professor in Strategy and IB
Director for Centre for Emerging Markets & Centre for African Studies