Get the latest insights from our experts on various issues in the business world and their proposals for these issues.
Bringing TCM into the 21st Century
Chinese scientist Tu Youyou was awarded the Nobel Prize in Medicine on the 5th of October 2015 for her work on the anti-malaria drug artemisinin, which is based on Traditional Chinese Medicine.
How virtual reality is rapidly changing the Asian tourism industry
Wearing a head-mounted display to have an immersive experience of a potential destination before travelling is a new trend. Tourism industry players such as airlines, travel agencies and tourism boards have growing interests in using virtual reality (VR) technology to attract and engage prospective customers
Influence and Asian Consumers
There are dozens of factors affecting whether or not a consumer ultimately decides to buy a product or not. These include – but are by no means limited to – the product’s brand, quality, price, advertising and reviews. In an attempt to tip the balance in their favour and make potential customers more likely to buy, companies often engage celebrities to give their products their stamp of approval.
Newsflash reaching asias high income earners
BBC Global News Limited published a comprehensive research study, the first of its kind, examining the usage of mobile devices in news consumption among affluent consumers globally
Reaching Asias Affluent Millennials
Millennials: the latest group that advertisers are looking to reach, even though there is still no consensus on when this generation starts and ends
Sleuthing for Insights
True detectives and qualitative researchers follow similar paths in their hunt for insights into crimes or behavioural clues
The future of Indian retailing
Increased demand for products and services in emerging markets owing to rising middle classes and affluence has been a key trigger for retail development in these markets, and may also contribute to future economic development
The Science of Engagement
How do consumers engage with different forms of content online? How engaged are users to various forms of Native content which is now an $US8 billion industry?
When love becomes hate
Consumers often purchase and use products and services offered in bundles. In some cases, this bundling is an intentional marketing strategy by companies to provide consumers with integrated solutions in one package.
Strategy and Management
The Pros and Cons of Adopting a Global Commercial Strategy
Over the last decade, global flow of goods, services, finance, people and data have contributed to at least 10% of global GDP, amounting to US$7.8 trillion in 2014 alone (McKinsey, 2016). In Asia, for example, 46% of Korea’s GDP and 71% of Malaysia’s was derived from its exports of goods and services in 2015 (The World Bank, 2015)