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White Papers

Get the latest insights from our experts on various issues in the business world and their proposals for these issues.



Bringing TCM into the 21st Century

Chinese scientist Tu Youyou was awarded the Nobel Prize in Medicine on the 5th of October 2015 for her work on the anti-malaria drug artemisinin, which is based on Traditional Chinese Medicine.

Can Ayurveda co-exist with modern medicine

Ayurveda is an ancient form of preventative medicine that focuses on nurturing the body to promote good health and longevity, rather than fighting diseases.

Embracing digital in Asia, The Fourth Industrial Revolution

We are now at the beginning of the Fourth Industrial Revolution according to Professor Klaus Schwab of the World Economic Forum1.

Experimental Aesthetics. The Scientific Study of Beauty

“Do I wear too much makeup?” “Is this dress / tie / haircut “too much?” “Is this make-up appropriate during the summer?”

From traditional Filipino national dress to modern eco-wear

Filipino fashion has a rich history and its eco-friendly production methods make it a perfect fit for the high-end sustainable fashion market, but as yet, the Philippines has not taken advantage

How virtual reality is rapidly changing the Asian tourism industry

Wearing a head-mounted display to have an immersive experience of a potential destination before travelling is a new trend. Tourism industry players such as airlines, travel agencies and tourism boards have growing interests in using virtual reality (VR) technology to attract and engage prospective customers

Influence and Asian Consumers

There are dozens of factors affecting whether or not a consumer ultimately decides to buy a product or not. These include – but are by no means limited to – the product’s brand, quality, price, advertising and reviews. In an attempt to tip the balance in their favour and make potential customers more likely to buy, companies often engage celebrities to give their products their stamp of approval.

Newsflash reaching Asia's high income earners

BBC Global News Limited published a comprehensive research study, the first of its kind, examining the usage of mobile devices in news consumption among affluent consumers globally

Reaching Asia's Affluent Millennials

Millennials: the latest group that advertisers are looking to reach, even though there is still no consensus on when this generation starts and ends

Sleuthing for Insights

True detectives and qualitative researchers follow similar paths in their hunt for insights into crimes or behavioural clues

The future of Indian retailing

Increased demand for products and services in emerging markets owing to rising middle classes and affluence has been a key trigger for retail development in these markets, and may also contribute to future economic development

The Science of Engagement

How do consumers engage with different forms of content online? How engaged are users to various forms of Native content which is now an $US8 billion industry?

Value of news and the importance of trust in the Post-Truth era

It is no exaggeration to say that we are inundated by global news events nowadays.

When love becomes hate​​

Consumers often purchase and use products and services offered in bundles. In some cases, this bundling is an intentional marketing strategy by companies to provide consumers with integrated solutions in one package.

How To Build A Winning Website For The Chinese Market

Businesses now operate in a global economy, but we are all well aware of the distinct cultural differences between the East and West

Strategy and Management


Leadership in new normal (age of disruption) and phygital universe

Leadership is the critical element as crises make leadership visible and become the defining (make or break) moment for leaders and the organisations they lead. Leadership models that have served us well in before COVID-19 may no longer be relevant as COVID-19 ushers in a new leadership agenda.

The Pros and Cons of Adopting a Global Commercial Strategy

Over the last decade, global flow of goods, services, finance, people and data have contributed to at least 10% of global GDP, amounting to US$7.8 trillion in 2014 alone (McKinsey, 2016). In Asia, for example, 46% of Korea’s GDP and 71% of Malaysia’s was derived from its exports of goods and services in 2015 (The World Bank, 2015)

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