The Marketing Specialisation prepares students for exciting careers in a wide variety of marketing and marketing-related fields, including brand management, product development, channel management, sales, advertising, digital marketing, market research, business development, and country/sector marketing. Students enrolled in this specialisation can look forward to taking highly interesting classes that are taught in engaging experiential learning formats and that are constantly kept up-to-date with the latest content, including discussions about how marketing practices are changing in the face of the digital revolution. Through coursework and co-curricular activities (e.g. activities organised by the MarkeTHINK club), students will be exposed to case studies, simulations, field trips, consulting projects, brand competitions, and industry conferences. NBS Marketing graduates have enjoyed rewarding careers and are holding attractive positions at leading companies across many industries.
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