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Executive Certificate in Hospitality Management

Programme Overview​​

Get ahead in your career with our dedicated hospitality management programme that will enable you to stay relevant and thrive in this constantly evolving industry. Going beyond operational expertise, the programme focuses on the strategy behind hospitality management and aims to nurture strategic, forward thinking leaders who will create value, deliver impact and shape innovation to drive your organisation into the future.

Through industry relevance and best practices, you will develop strategic leadership skills, financial acumen and the ability to make data-driven business decisions. The programme will also give you a fresh, global perspective on the hospitality culture.


Participants will acquire competencies in three main areas:



Understand strategy and business concepts in Hospitality

Analyze and interpret Hospitality financial information

Make strategic business decisions using Hotel Industry data
  • HOW YOU WILL BENEFIT

    • Industry relevance and learning from experienced Hospitality Industry experts and professionals.
    • Achieve an understanding not only of strategy fundamentals, but also an outward view of Hospitality Industry forces and global trends.
    • Effectively engage financial considerations in respective functional roles in the Hospitality Industry.
    • Make informed business and executive decisions for revenue optimization.
  • Who Should Attend

    Experienced hospitality managers, supervisors, team leaders and professionals working in hotels and corporate offices with a desire to lead with impact and advance into more senior or management roles. This programme is ideal for, but are not limited to:​

    • Sales and Marketing Managers
    • Operations Managers
    • Customer Relations Managers
    • Revenue Management Managers
    • Corporate and Direct Sales Managers
    • Market Development Specialists
    • Front-of-Office Managers
    • Senior Events Managers
    • F&B Managers
    • Duty Managers
    • Catering Sales Managers
    • Client Services Managers
  • Programme Structure and Curriculum

    The programme contains three main modules, and each module consists of four days of learning and instruction. Upon completion of all three modules, you will receive the Executive Certificate in Hospitality Management.
    1. Developing Strategic Leadership in Hospitality (Module 1)
      In the first module, you will explore strategy fundamentals including competitive advantage, capabilities and resources and industry structure, and get an outward view of industry forces, economy-wide mega trends, understanding consumer behaviour and business expectations.

      This module includes an Immersion Programme, where participants will personally experience how customer experience is designed and delivered, and eventually apply it as a strategy in their own organizations.

      ​Participants will return to their organizations with critical competencies, skills and drivers to becoming an effective and strategic leader in the Hospitality Industry.
    2. Leading with Financial Acumen in Hospitality (Module 2)
      It is increasingly important for non-financial professionals to be able to interpret and analyze the myriad of financial information to contribute effectively to their organizations. It aims to provide hospitality professionals a conceptual toolkit to harness critical financial information for tactical planning and strategic business decisions within hospitality organizations.

      Participants will learn to assess financial statements, determine the nature of costs and their influences on pricing and strategic business decisions, apply different budgetary control techniques, as well as analyze profitability and financial performance of different market segments within the hospitality industry. Learning is achieved via hands-on practical exercises and case studies to reinforce technical knowledge and concepts.
    3. Building Data Analytics for Optimal Performance in Hospitality (Module 3)
      Besides learning to analyse various types of hotel industry data and make strategic inferences based on that analysis, you will also gain a comprehensive understanding of benchmarking and performance reports in this module.

      With this knowledge, you will be able to make informed business and executive decisions that will substantially impact revenue optimization for your organisation, as well as understand the importance of revenue management as a core strategy.

      At the end of the programme, you will receive a Certification in Hotel Industry Analytics (CHIA), for industry professionals through a joint effort between STR, AHLEI and ICHRIE.
  • Programme Fees AND FUNDING
     
    ​​​Programme Structure ​Dates ​Fees
    Module 1
    Developing Strategic Leadership in Hospitality
    ​03 - 04 Aug 2020
    13 - 14 Aug 2020
    ​$3,300
    Module 2
    Leading with Financial Acumen in Hospitality
    ​12 - 13 Oct 2020
    26 - 27 Oct 2020
    ​$3,300
    Module 3
    Building Data Analytics for Optimal
    Performance in Hospitality
    ​01 - 03 Mar 2021
    04 Mar 2021
    ​$3,300

    The fees quoted above are before GST. The usual 7% GST applies.

    Participants can choose to apply for the full programme (3 modules) or on a per-module basis.

    Nanyang Executive Education reserves the right to change the date(s) and venue due to unforeseen circumstances. 
     
    Fees payable after SkillsFuture Singapore (SSG) funding: 
     
    ​ ​   Programme Fee In SGD (Per Module)​

    Fee before 
    funding and GST
    Fee after funding
    and GST
    ​Singapore Citizens / PR ​​$3,300 ​$1059.30
    Singapore Citizens (aged ≥ 40)
    ​​$3,300 ​$399.30
    Singapore Citizens​ on WTS scheme          WTS2 - 95%​
    ​​$3,300 ​​$234.30
    SME-sponsored ​Singapore Citizens / PR
    ETSS3 - up to 90%​
    ​​$3,300 ​​$399.30
     
    ​​​ ​​ ​Full 12-Day Programme Fee In SGD​
    ​Fee before
    funding & GST
    Fee after
    funding & GST
    Singapore Citizens / PR​ ​$9,900 ​$3,177.90
    Singapore Citizens (aged >= 40)
    MCES1 - up to 90%
    ​$9,900 ​$1,197.90
    Singapore Citizens on WTS scheme
    WTS2 - 95%
    ​$9,900 ​$702.90
    ​SME-sponsored Singapore Citizens / PR
    ETSS3 - up to 90%
    ​$9,900 ​​$1,197.90
    ​Participants without funding ​$9,900 ​$10,593.00

    1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website 
    here.
    2. Under the Workfare Training Support (WTS) scheme. For more information on the scheme, click here.
    3. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here.

    SkillsFuture Credit
    In addition to the above funding, Singapore Citizens aged 25 and above and self-funded may use their SkillsFuture Credits (up to S$500) to defray part of the course fee.

    Participants who wish to use their SkillsFuture Credit can download the SFC Claim form here​. Please submit the SFC claim form via email to nep@ntu.edu.sg at least 1 month before course start date.​​

    Course Fee: S$9,900 (excluding GST)

    Course fees cover all study materials, classes, tutor supervision, assignments and examinations. This does not include optional textbooks and other additional items specified by the university from time to time. Course fees do not include expenses for the two-day Immersion Experience at Club Med Bintan. 

    SkillsFuture Singapore (SSG) funding applies for this programme.

    In addition, self-sponsored Singapore citizens aged 25 and above may use their SkillsFuture Credit of S$500 to further reduce the course fees.

  • Programme Dates and Venue

    ​​​ ​Module ​Course ​Duration ​Schedule
    ​1 ​Developing Strategic Leadership in Hospitality​ ​Leading with Strategy

    Revisiting Customer Experience
    ​2 days

    2 days
    (Programme Immersion)
    ​3 - 4 Aug 2020

    13 - 14 Aug 2020

    ​2 ​Leading with Financial Acumen in Hospitality ​Better Decision Making with Financial Savvy

    Hospitality Management Accounting​​

    ​2 days


    2 days
    ​12 - 13 Oct 2020

    26 - 27 Oct 2020
    ​3 ​Building Data Analytics for Optimal Performance in Hospitality ​​Hospitality Data Analytics (STR Certification)

    Making Business Sense with Revenue Management
    ​3 days



    1 day

    ​1 - 3 March 2021​

    4 March 2021​


     
    Class Venue: NTU@one-north, Executive Centre.

    Address: 11 Slim Barracks Rise (off North Buona Vista Road), Singapore 138664

    MRT: Buona Vista Station (Exit D)

    Nanyang Executive Education reserves the right to change the date, venue and programme due to unforeseen circumstances.

  • Certification​​

    Upon completing all three modules, meeting at least 75% class attendance and completing a small project, participants will receive an Executive Certificate in Hospitality Management issued by Nanyang Business School, NTU Singapore.

    Participants are also required to pass a written test to receive a Certification in Hotel Industry Analytics (CHIA), for industry professionals through a joint effort between STR, AHLEI and ICHRIE.

  • PROGRAMME DIRECTOR

    Assoc Prof Tan Joo Seng
    Division of Strategy, Management and Organisation

    Dr Tan Joo Seng is an Associate Professor of Management as well as the Academic Director of EMBA and Executive Education programmes at Nanyang Business School. He has been actively involved in executive leadership and management training and development since 1995. His expertise on global leadership, cultural intelligence, cross-cultural negotiation, business model innovation, and more recently on leadership in Age of Disruption, is sought after by Fortune 500 companies.

    He is consulted for both public sector and private sector organizations, including leading MNCs as well as small and medium enterprises in diverse industries. Some of the organizations that he has provided consulting and training include Alstom, Ascott, CIMB, Du Pont, IBM, Keppel, Land Transport Authority, Ministry of Defence, Monetary Authority of Singapore, National Healthcare Group, Singapore Airlines, Singapore Airlines Engineering Company, etc.

    His book, “CQ: Developing Cultural Intelligence at Work” (co-authored with Professors Earley & Ang and published by Stanford University Press in 2006), is the first book to apply cultural intelligence in the context of leadership training and development.

    To read more about Assoc Prof Tan Joo Seng and his achievements, please click here.

  • Contact Us

    Mr Eugene Kang
    Assistant Director (Nanyang Executive Education)
    Telephone: +65 8200 8711
    Email: eugene.kanghh@ntu.edu.sg

​​​​​​Invest in your brightest management prospects to deliver world-class hospitality

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