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MiniMasters in Marketing Management

Course Overview

This course will enable and inspire you to attain a deep understanding of marketing principles and strategies to achieve sustainable success. Through four key marketing subjects, you will develop marketing knowledge and skills to capture the customer’s mindshare, heartshare, and marketshare.​

This course will support you in your career progression, entrepreneurial pursuits, or build the foundation for future postgraduate marketing or business studies.

  • How You will Benefit
  • How MiniMasters​TM in Marketing Management Works


    1. NBS MinimastersTM comprises four advanced business courses totaling 15 AUs
    a. Three 4-AU courses, and 
    b. One 3-AU course 

    2. Each course comprises:
    a. An on-line, self-paced component: 9 hours (for 3-AU course) or 22 ​hours ​equivalent (for 4-AU course), and 
    b.A 30-hour in-class instruction component, taught over two weekends (Sat & Sun), or virtual classroom, (with considerations for COVID-19 restrictions).

    3. Course delivery within one month
    a. First week of online, self-study, readings
    b. First weekend of the month is 15 hours of classroom instruction 
    c. Next two weeks of on-line, self-study, quizzes, case studies
    d. Third weekend of the month is 15 hours of classroom instruction with final test in the last 2.5 hours
    e. Last week of the month: assignments, final test

    4. Qualification
    a. MiniMastersTM will only be awarded to students attaining 15 AUs with minimum CGPA 2.5 and above (subject to change depending on course requirements).
    b. Students attaining 9AUs with minimum CGPA 2.5 and above will be eligible for the Graduate Certificate.

    5. Admissions
    a. Priority will be given to candidates who choose to complete four courses within a specific MiniMastersTM course.
  • Admission Requirements​​​
  • Course Schedule & Details​​
    Course ​Month [2021] ​Run Dates
    Marketing ​Principles & Strategies
    ​​Jan 10, 17, 23, 24
    Marketing Research
    ​Feb

    Mar
    ​20, 21

    6, 7
    ​Branding
    ​Mar

    Apr
    27, 28

    10, 11
    Digital Marketing​
    ​Apr

    May
    24, 25

    15, 16​
    *University will have the final decision on the mode of delivery for the class ( Physical or Online) and students will be notified accordingly.
    *Nanyang Executive Education reserves the right to change the date,venue and mode of delivery due to unforeseen circumstances or prevailing government advisory.
  • Course: Marketing Principles & Strategies
     
    To prepare you for the challenges in today’s fast changing and dynamic business environment, this course provides an experiential learning environment where you will gain a deep understanding of critical marketing principles and how these are applied through  a Strategic Marketing planning and decision framework. 
     
    Within this environment, you will learn to become an effective marketing decision maker, capable of seizing opportunities while minimising threats and uncertainties at the same time.

    With a deep understanding of the fundamental marketing principles and how these are strategically applied, you will be ready to move on to the other three subjects in this the course -  Marketing Research, Branding, and Digital Marketing

    Learning Outcomes
    1. You will learn to competently analyse dynamically changing market situations, based on a better understanding of customer behaviour, competitors and changes in the environment 
    2. You will acquire the skills to apply marketing theory to practice and vice versa and develop the ability to identify, analyse and respond to key strategic and tactical marketing issues
    3. You will be able to identify competitive marketing advantages that are sustainable for the future and formulate effective marketing strategies and practical tactical marketing solutions 
  • COurse: Marketing Research 

    This course aims to develop your skills in conducting and evaluating marketing research projects. These skills are essential if you intend to pursue a career in marketing research, or would need to  rely on marketing research information for decision making. The main emphasis is on problem formulation, research design, methods of data collection, and data analysis.

    Throughout this course, you will be guided into thinking like a Marketing Manager when applying marketing research concepts and tools to assist marketing decision-making. Specifically, at the fundamental level, this course will introduce you to key qualitative and quantitative marketing research concepts and methods, equipping you with the knowledge to make effective marketing decisions. More broadly, you will learn to appreciate the relevance of marketing research for marketers, policymakers, and organisations.

    The overall objective of this course is to build your knowledge base in market intelligence. 

    Learning Outcomes
    1. Identify research problems and formulate marketing research objectives/questions
    2. Develop and evaluate the appropriateness of alternative research designs
    3. Apply the techniques/skills of different methods of data collection
  • Course: Branding
    The brands that a firm has invested in and developed over time are typically the firm’s most valuable assets. Product designs, manufacturing processes and other business processes may be easily copied, but a strong brand is something that cannot be easily reproduced. Many Asian companies are coming to terms with the importance of branding and are putting more resources into building a strong brand. This course will provide information about  current  theories  and  findings  on  how firms manage brands and how consumers, in particular Asian consumers, view brands.  

    Learning Outcomes
    1. Identify the key decisions that a brand manager needs to make and key brand management processes
    2. Provide theoretically sound and practically feasible solutions to brand management issues using relevant theories and methods
    3. Demonstrate effective written and verbal communication skills characteristic of a marketing professional
    4. Demonstrate effective interpersonal and teamwork skills by collaborating in a team environment
  • Course: Digital Marketing
    Digital marketing is transforming the way companies communicate with and sell to consumers. Unlike the traditional campaign model, digital marketing facilitates omni-channel approaches which look at how to effectively interact with consumers through both online and offline channels. Digital marketing also emphasises drawing consumer insights based on data. 

    This course will introduce you to the global digital marketing landscape and its impact on meeting consumers’ needs. You will learn to evaluate and design digital strategies and activities for companies. You will also learn to analyse the digital marketing performance of a company and its competitors. With this knowledge, you will be guided to explore and propose digital marketing strategies for companies, products and brands.

    Learning Outcomes
    1. Describe emerging technologies and business trends in the digital marketing landscape
    2. Explore customer needs and customer journeys in the digital landscape
    3. Analyse and evaluate an existing brand’s digital marketing strategy
    4. Make recommendations to an organisation for improving their digital marketing
    5. Discuss the impact and dangers of wide scale data collection on personal freedoms and society
    6. Discuss trends that will shape future digital marketing
  • Pathway to NBS Master's Programmes

    Participants who attain an NBS MiniMastersTM may choose to stack it towards a Full NBS Master’s programme. Upon meeting admission requirements, participants may choose the following pathway:

    NBS MiniMastersTM  ​Stackable to Full NBS Master's Programme​
    ​​MiniMastersTM in Marketing Management​​ MSc (Marketing Science)

    Accreditation of courses completed under the NBS MiniMastersTM to a Full NBS Master’s programme will be subject to the current accreditation policy:

    a. Transfer credits of up to 12 AUs of courses upon successful admission into a Master’s programme
    b. The grade obtained for the course must be at least a C+ (subjected to change for specific Master’s programme)
    c. The validity period for exemption/credit transfer of a course is five years from the date of award of the course as reflected in the official result slip/transcript
    d. The course must not have been used for exemption/credit transfer into another programme
    ​​​​​
    Admission to Full NBS Master’s programme
    Participants have to meet all required admission standards of the selected Master’s programme. 
     
  • Funding and Fees

    ​Fee before
    ​funding (excluding GST)
    ​Fee after funding
    (excluding GST)​​
    Fee after
    funding 
    (including GST)
    ​Full Fee S$18,750.00 S$18,750.00​ S$20,062.50​​
    Singapore Citizens / PR​ 
    (aged ≥ 21)​
    Course Fee Grant - up to 70%
    S$18,750.00 ​​S$5,625.00 S$6,018.75
    Singapore Citizens (aged  40)
    MCES1 - up to 90%
    S$18,750.00 S$1,875.00​ S​$2,268.75​
    ​SME-sponsored Singapore Citizens / PR
    ETSS2 - up to 90%
    S$18,750.00 ​S$1,875.00 S$2,268.75
    NTU Alumni
    Fee payable to NBS​ after 70% SSG Funding and use of $1,600 Alumni Credits
    S$18,750.00 S$4,418.75​
    NTU Class of 2020
    Fee payable to NBS after 70% SSG Funding and use of $3,200 Alumni Credits and NTU Class2020 COVID-19 support​
    S$18,750.00​ S$0,000.00

    1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website here.
    2. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here​.

    SkillsFuture Credit​
    Singapore Citizens, aged 25 and above, and self-sponsored, may use their SkillsFuture Credit to defray part of the net course fee. Participants can submit their SkillsFuture Credit claims by logging in MySkillfuture.sg. Please click here​ for "How do I submit a claim for Skillsfuture credit?" and other FAQs.​​

    Funding Requirements
    - Participant must achieve a minimum of 75% attendance for the course.
    - Participant must complete a written assessment on the final day of the course

    Participants do not need to contact Skillsfuture or SkillsConnect for funding prior to course registration. NTU will handle the funding paperwork for both self and company-sponsored participants. Participants will be invoiced the net amount after funding and GST.​

  • Venue
    In person training will be held on NTU Campus (50 Nanyang Ave, 639798).

    Nanyang Executive Education reserves the right to change the venue, date and mode of delivery due to unforeseen circumstances or prevailing government advisory.​​
  • Contact Us
    For enquiries about this course, please contact us at nbs_minimasters@ntu.edu.sg ​

MiniMasters​TM in Marketing Management

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