​Business Analytics for Strategic Decisions

Acquire the essential skills of converting operational data within your organisation into valuable insights to aid decision making, business planning and identifying revenue-generating opportunities. Through practical hands-on sessions, learn to organize and extract value from data to address organisational issues and develop new solutions.

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Digital Technology & Consumer Behaviour

The use of digital technology to purchase, supply, reward and research is the new normal. This immersive disruption is dramatically changing consumer perspectives and behaviour, with real implications for marketers to adapt their communication strategies. Learn to design effective and targeted marketing and build more interactive, personalized experiences to stay ahead and connect better with today's consumers in the digital sphere.

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