The past decade has witnessed unprecedented changes in our environment and lifestyle due to advances in digital technology. Mass knowledge dissemination via the internet, online shopping, mobile devices including phones and personal health and wellness monitors, and the dramatic growth in sales of virtual and augmented reality headset is not only changing consumer behaviour but also re-wiring our brains. Advances in brain imaging technologies that have allowed us to see inside the working human mind and gain insights into what drives and shapes our behaviour is also forcing us to re-think how we understand ourselves as consumers.
Talking Point 2019/2020 - EP17 (Click here to watch the video)
The effects of digital technology and automation on consumer behavior
(featuring - Programme Faculty: Prof Gemma Calvert)
Who Should Attend
Programme Dates and Venue
- Programme Fees