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Digital Technology and Consumer Behaviour

Programme Overview

The past decade has witnessed unprecedented changes in our environment and lifestyle due to advances in digital technology. Mass knowledge dissemination via the internet, online shopping, mobile devices including phones and personal health and wellness monitors, and the dramatic growth in sales of virtual and augmented reality headset is not only changing consumer behaviour but also re-wiring our brains. Advances in brain i​maging technologies that have allowed us to see inside the working human mind and gain insights into what drives and shapes our behaviour is also forcing us to re-think how we understand ourselves as consumers.


Gain deeper insights into how consumers truly feel about your brand

Develop more effective & targeted marketing messages that impact consumers

Generate better returns on your marketing investments


Talking Point 2019/2020 - EP17 (Click here to watch the video)

The effects of digital technology and automation on consumer behavior

(featuring - Programme Faculty: Prof Gemma Calvert)

  1. Key Benefits

    ​- Have a good understanding of the latest research on the impact of digital technologies on consumers’ behaviour

    - Be familiarised with some of the principles of multisensory marketing and behaviour
    change psychology​

    Be familiar with the ethical issues surrounding the field of consumer neuroscience

    Understand how to adapt marketing communications and strategies accordingly in
    order to continue to forge strong relationships with consumers in the digital age

    Have a basic grounding in the range of 
    neuromarketing tools available to capture
    consumers’ behaviour more accurately

  2. Who Should Attend

    This programme is designed for executives from any industry working in a marketing or communications role (advertising PR, media) as well as professionals in the area
    of consumer insight, market research and design thinking.​

    - Marketing Managers & Directors

    - Product Development Managers

    - Market Research Managers

    - Creative Managers & Directors

    - Communications / Media Professionals

  3. Programme Structure

    The programme will be conducted in a highly interactive seminar-style supported by relevant case studies and group breakout sessions.

    Learning Outcomes
    Day 1
    Understanding the impacts of digital disruption to marketing insights and consumer behaviour 
     
    - Introduction to consumer neuroscience: a new model of marketing based on the intuitive consumer
     
    - How to create neuro-inspired campaigns
     
    - Multisensory marketing in the digital age​

    - Influencing consumer behaviour 

    Day 2 Methodologies which allow the development of more effective communication strategies and brand building 

    - Capturing consumers' subconscious responses on mobile 

    - Neurotech in market research 

    - How to apply these insights to your business 

    For more details, please download our brochure.

  4. Programme Dates and Venue

    Programme will commence in 2021. Exact dates to be confirmed.

    Venue:

    NTU@one-north, Executive Centre
    Address: 11 Slim Barracks Rise (off North Buona Vista Road), Singapore 138664
    MRT: Buona Vista Station (Exit D)

    Nanyang Executive Education reserves the right to change the date, venue and mode of delivery due to unforeseen circumstances or prevailing government advisory.
  5. Programme Fees​

    Full programme fee: S$ 2,600 (before GST)

    Fees payable after SkillsFuture Singapore (SSG) funding:



    Fee before funding & GST Fee after funding & GST
    Singapore Citizens / PR (aged ≥ 21)
    S$2,600 S$834.60
    Singapore Citizens (aged ≥ 40)
    MCES1 - up to 90%
    S$2,600 S$314.60
    SME-sponsored Singapore Citizens / PR
    ETSS2 - up to 90%
    S$2,600 S$314.60
    Participants without funding
    S$2,600
    S$2782.00

    1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website here.
    2. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here​.

    SkillsFuture Credit
    Singapore Citizens, aged 25 and above, and self-sponsored, may use their SkillsFuture Credit to defray part of the net course fee. Participants can submit their SkillsFuture Credit claims by logging in MySkillfuture.sg. Please click here​ for "How do I submit a claim for Skillsfuture credit?" and other FAQs.

    NTU will handle the funding paperwork for both self and company-sponsored participants. Participants will be invoiced the net amount after funding and GST.

  6. PROGRAMME DIRECTOR


    Professor Gemma Calvert
    DPhil CPyschol FRSA

    Professor of Marketing,
    Nanyang Business School,
    Nanyang Technological University, Singapore




    Professor Gemma Calvert is an internationally renowned neuroscientist and foremost pioneer of neuromarketing. An entrepreneur, academic and seasoned speaker, Gemma has published over 60 scientific papers on human brain function,
    including in Science and Nature. She has a BSc in Social Psychology from the London School of Economics and a PhD in Cognitive Neuroscience from the University of Oxford. She was conferred a personal Chair as Full Professor at the University of Warwick in 2008 and for the past eight years she has been based at
    the Nanyang Business School as a Professor of (Neuro) Marketing.​

  7. Testimonials

    "The course content was well structured, and it was designed so that I could apply the concepts and tools learnt to better understand consumer behavoiour in this digital age"

    Favian Jiang
    Business Owner 


    "Prof Gemma's wealth of industry knowledge had made the course engaging and relavant for my role at work."

    Synn Siah
    Direct to Consumer Director

  8. Contact Us

    Mr Eugene Kang
    Assistant Director (Nanyang Executive Education)
    Telephone: +65 8200 8711
    Email: eugene.kanghh@ntu.edu.sg

Invest today in gaining deeper insights into
your consumers' minds for marketing success

Download Brochure Apply Now
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