The modern organisation has scores of data that are often under-utilised for business planning and market research opportunities. This programme is designed for middle to senior level executives who need to understand how business analytics can work for their organisations.
This programme equips participants with the knowledge and skills to investigate existing business operational data, in order to continually develop innovative marketing insights and new solutions. Participants will acquire knowledge and skills and build competencies in business analytics to complement their existing managerial experiences to create value for their organisations as well as their career.
Learn to draw inferences from data using appropriate tools
Convert data into actionable insights
Embed business analytics into corporate strategy to enhance growth and profits
Who Should Attend
Programme Dates and Venue
- Fees & Funding
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