In today’s digital
world, organisations looking for new ways to engage their audience, reduce
costs, increase profitability and improve risk management increasingly rely on
business analytics to guide their strategic decisions. Business analytics is the
intersection of Business, Data science and AI, offering valuable opportunities
for data-driven competitive advantage.
The Nanyang Business School’s MSc Business
Analytics (MSBA) programme addresses the growing demand for business analysts
who can analyse and apply data science to solve business challenges in a
Our MSBA programme
is designed for fresh graduates and business professionals from non-technical
backgrounds who are interested in applying analytics in their areas of business,
which could be anything from finance to marketing to corporate communications.
the programme’s practical, hands-on approach, we aim to equip our graduates to
be savvy in business analytics techniques that can be applied in various business
domains. This is complemented by the soft skills needed to communicate,
facilitate and evaluate analytics, data science and AI projects, as well as
liaise between the business and technical teams.
The MSBA prepares
you for an exciting landscape of career opportunities in the digital future. I
look forward to welcoming you into the programme!
Dr Teoh Teik Toe