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Academic Director’s Message

​​In today’s digital world, organisations looking for new ways to engage their audience, reduce costs, increase profitability and improve risk management increasingly rely on business analytics to guide their strategic decisions. Business analytics is the intersection of Business, Data science and AI, offering valuable opportunities for data-driven competitive advantage.

 

The Nanyang Business School’s MSc Business Analytics (MSBA) programme addresses the growing demand for business analysts who can analyse and apply data science to solve business challenges in a dynamic environment.

 

Our MSBA programme is designed for fresh graduates and business professionals from non-technical backgrounds who are interested in applying analytics in their areas of business, which could be anything from finance to marketing to corporate communications.

 

Through the programme’s practical, hands-on approach, we aim to equip our graduates to be savvy in business analytics techniques that can be applied in various business domains. This is complemented by the soft skills needed to communicate, facilitate and evaluate analytics, data science and AI projects, as well as liaise between the business and technical teams.

 

The MSBA prepares you for an exciting landscape of career opportunities in the digital future. I look forward to welcoming you into the programme!

 

Dr Teoh Teik Toe​

MSBA Academic Director







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