The MSc Marketing Science is a well rounded programme designed to cultivate marketing leaders who possess both in depth knowledge of Marketing and an understanding of state-of-the-art Marketing Technology (MarTech).
Companies are increasingly aware of the value of technologies such as data analytics and artificial intelligence in developing more effective and intelligent marketing. As such, this intensive and academically challenging programme focuses on developing a holistic understanding in the field of marketing through comprehensive and up-to-date knowledge of consumer insight and technology, unique modules that incorporate cutting-edge marketing techniques, real world experience.
- One of Asia's Top Business Schools at Asia’s #1, University
- Cutting-edge Curriculum
- World-class Faculty
- Practical Exposure, Real-world Relevance
- Culturally Diverse
- Jumpstart Your Career in Marketing
*MSc Marketing and Consumer Insight has been renamed to MSc Marketing Science