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MSc Marketing Science

   
 

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MScMarketing Application Round 1 Deadline
MScMarketing Application now open
Master of Science in Marketing & Consumer Insight Programme
MSc (Marketing & Consumer Insight)
MSc (Marketing & Consumer Insight) - student discussion
MSc (Marketing & Consumer Insight) - class room

Why MSc Marketing Science

The MSc Marketing Science is a well rounded programme designed to cultivate marketing leaders who possess both in depth knowledge of Marketing and an understanding of state-of-the-art Marketing Technology (MarTech).

Companies are increasingly aware of the value of technologies such as data analytics and artificial intelligence in developing more effective and intelligent marketing. As such, this intensive and academically challenging programme focuses on developing a holistic understanding in the field of marketing through comprehensive and up-to-date knowledge of consumer insight and technology, unique modules that incorporate cutting-edge marketing techniques, real world experience.​
  1. One of Asia's Top Business Schools at Asia’s #1, University
    The MSc in Marketing Science programme is offered by the Nanyang Business School (NBS) at Nanyang Technological University (NTU Singapore). NBS is ranked among the top 5 business schools in Asia and is among a select few in the world to be accredited by both the AACSB and EQUIS global accreditation bodies. Its flagship MBA programme is consistently ranked among the top MBA programmes in the world. NTU is a vibrant university ranked 11th in the world and #1 in Asia, and is widely known for its research excellence and industry relevance.
  2. Cutting-edge Curriculum
    Marketing has increasingly become a technology-powered discipline. However, it is not merely about knowing how to embed technology within marketing. It really starts with understanding consumers and utilising the right technology to craft better campaigns. This programme aims to deliver a deep understanding of both areas through fundamental modules such as Consumer Psychology and Branding, and unique modules on consumer insights and marketing technology such as AI and Robotics, Ethnography, and Neuromarketing
  3. World-class Faculty
    Faculty is at the heart of any programme. Our modules are taught by senior faculty comprising regional and international academic experts recognised as authorities in their fields, and qualified practitioners with extensive consulting experience​.
  4. Practical Exposure, Real-world Relevance
    Designed to provide students with the relevant skills and knowledge required to work in a global marketplace, the curriculum includes modules on the latest marketing concepts, tools and techniques in real-world business settings. In addition, guest lectures by industry leaders as well as projects and field experiences offered by companies provide students with unique industry insights and perspectives​
  5. Culturally Diverse
    Globally connected in the heart of Asia, Singapore offers an educational experience that is vibrant and diverse. As a multicultural and cosmopolitan city with a unique confluence of East and West, it is ideally placed to prepare you to succeed in the global economy. You can also look forward to learning alongside Singapore-based and international students who will enrich the classroom with their varied cultural perspectives, backgrounds and experiences. .
  6. Jumpstart Your Career in Marketing
    The programme will arm you with a comprehensive marketing toolkit that will empower you to spearhead effective business campaigns and provide added value to your company. You will also have access to a wealth of networking opportunities through our strong industry partnerships and our more than 50,000-strong global alumni community
*MSc Marketing and Consumer Insight has been renamed to MSc Marketing Science
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