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​Business Analytics: bridging business and technology

Published on: 25-Feb-2020

​On 30 January 2020, the NBS Business Analytics Club (BAC) held their inaugural Business Analytics Career Talk. This event serves as a platform to educate undergraduate students on how analytics has come a long way in the business world, and what it is like to be a part of the analytics teams in top-notch companies.

Leading companies such as P&G, Sephora, HDB, Schneider Electric and Attain Analytics Group were invited to participate in the talk, which was attended by more than 50 students. Through the heartfelt sharing sessions by the distinguished speakers from the participating companies, students learnt how analytics serves as a bridge between technical and business functions, and how business analysts play a critical role in the various industries. 


Presentation by Sephora representative 

Vice President of the BAC, Suzy Tsang, mentioned that they are hoping to make this career talk an annual event, and would continue to invite this year's participating companies. She further added that, companies were invited based on the interest of the students – a poll was conducted via their social media group prior the talk, to understand which industries students were keen in. There are plans to increase the number of participating companies in future, with a focus on trending industries with rising needs of business analytics skills; industries include Fast-Moving Consumer Goods (FMCG), e-commerce and Human Resource (HR).


From left to right: Mr Jordon Liu (P&G); Mr Rohit (P&G); Mr Tay Jun Jie (HDB); Ms Shirley Xu; (Sephora); Mr Alexandre Duthil (Schneider Electric); Prof Damien (Business Analytics Club Advisor); and Mr Goh Chong Yong (Attain Analytics Group)

An attendee feedbacked, "Great choice of companies, networking session was a good touch, and companies were well-prepared. Smooth flow of talk and it was helpful that Professor Damien Joseph was present, as he asked fundamental questions on behalf of the students." Suzy concluded that the team is very pleased that the event was a success, and they believed it had achieved its objective of educating the attendees on the relevance of business analytics in professions. She also extended her gratitude to the distinguished speakersfor their sharing, and attributed the success of the inaugural Business Analytics Career Talk to them.


Post-event group photo with the distinguished speakers and attendees

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