Published on: 17-May-2019
Nanyang Business School (NBS) was proud to be the Knowledge Partner of Singapore Food Manufacturers' Association (SFMA)’s “Accelerating Businesses through Digitalisation with Market Specific Focus”, held on 14 May 2019.
The first of a series of digitalisation workshops organised by SFMA, the workshop provided an overview of digitalisation and how it can be applied to the food manufacturing industry.
At the workshop, NBS faculty members, Associate Professor Lewis Lim, Professor Boh Wai Fong, Associate Professor Hooi Den Huan and Dr Boey Yew Tung shared their expertise and insights on digitalisation and branding to more than 60 SFMA members and NBS alumni.
Clockwise: Associate Professor Hooi Den Huan, Associate Professor Lewis Lim, Professor Boh Wai Fong and Dr Boey Yew Tung
Topics discussed include digital transformation opportunities for Singapore manufacturers; branding in the age of Digitalisation for SMEs and how to start digital marketing.
A panel discussion was held after the sharing by NBS faculty members. Associate Professor Lewis Lim was the moderator for the session.
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